Who we are

Heather Roberts

Chief Operating Officer

Heather is an owner/founder & provides clients personalized attention so that their vision can shine. She is a licensed attorney and voracious reader who adores falling in love with a new book. She is passionate about helping clients come up with creative solutions, build their brands and expand their reach. Being a publicist is her dream job and she wouldn't trade it for the world. Heather is originally from Pennsylvania but currently lives in Vermont with her husband, their son, two dogs and cat.


Veronica Adams

Chief Marketing Officer

After practicing law for several years, Veronica escaped the corporate rat race and joined L. Woods PR in May, 2017. A creative type at heart, Veronica’s strengths shine in promotions and marketing, where she is finally free to be her quirky, imaginative self. As a publicist, Veronica focuses on bringing both individuals and enterprises together with new audiences and customers as well as building and strengthening each client’s unique brand. Veronica is originally from Illinois but now makes her home in Florida with her husband, son, and a small menagerie of pets that includes two dogs, three cats, and a betta fish.

Michael Roberts

Chief Executive Officer

Mikey is an owner/founder & is a USA Today Bestselling Author of erotic romance, crime and psychological thriller novels. He is a veteran of the United States Marine Corps and acts as the CEO of L. Woods, LLC. He also provides writing coach services to help authors work through any blocks and develop their scenes to their ultimate potential. He currently lives in Vermont with his wife, Heather, their son and menagerie of animals.


Keyanna Butler

Associate Publicist

Keyanna joined L. Woods PR in January 2020 after deciding to pursue her passion. She has an exceptional eye for graphics and sharp attention to detail, making her an asset for any author. She provides PA services and publicist services. She currently lives in Pennsylvania with her fiancé and daughter.

Fern Tracey

Administrative Assistant

Fern joined L. Woods PR in June 2020. She enjoys reading as well as re-creating history using costumes and acting. After working as a pharmacist for decades, Fern now uses her exceptional customer service skills to share the love of books. She is from San Francisco, CA and currently lives in Las Vegas, NV with her husband and 2 cats.

What do we do?

We focus on creating a comprehensive plan to STAND OUT.


We specialize in blogger outreach, cross-promotional opportunities, strategic development, marketing strategies, advertising placement and creation, graphic creation and placement, and simply putting together the best possible plan - and then executing it - for each client. We also help authors between releases with planning out sales, designing new covers, and coming up with creative and new ideas to build buzz for your backlist. 

We also offer public relations, messaging, and media outreach assistance. 


We work with you to increase your brand awareness, outreach, advertising, newsletter creation & optimization, social media management and comprehensive plans to elevate your brand to ensure that you're sending the right message to your audience.

Our Mission

Providing Leadership through innovative marketing solutions.

Our Values

As a leader in the industry, we enthusiastically promote our clients and provide them with reasoned advice. We are loyal to their and our own integrity and never allow favoritism. We are always attentive to the market and drive innovation to help our clients flourish in every capacity.


“I adore Heather from L. Woods PR! She’s a total pro who will think outside the box, individualize her services to meet your specific needs, and work her ass off for you (while never sugar-coating anything). With Heather, I never feel like just a client; she always goes that extra mile to really, truly give a damn.” 

— Violet Duke, New York Times bestselling author

© 2016-2020 by L. Woods, LLC / email: heather@ellewoodspr.com / We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.